G.S.A.R. Marketing, a 25 years old company involved in the marketing of international travel and tourism, promotes and organizes CULTOUR. For the last eleven years G.S.A.R. Marketing has been actively involved in the promotion and operation of three international travel trade shows called MITM, Meetings and Incentive Trade Market and now CULTOUR:
A total of 2,660 buyers from 33 countries have been hosted by G.S.A.R. Marketing to attend MITM events and 76,680 business meetings were performed at MITM and CULTOUR shows between these buyers and travel and tourism suppliers from Europe, the Mediterranean, Latin and North America. G.S.A.R. Marketing goals had been to produce quality oriented travel trade shows. G.S.A.R. Marketing believes that professional travel trade shows are a very valid marketing tool for both buyers and suppliers for as long as there is a balance between supply –number of exhibitors- and demand –number of buyers-, buyers are qualified professionals and trade shows are directed to a specific market as it is the case with MITM shows, addressed to the business travel market, and now, CULTOUR, directed to cultural travel. |
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, the world first international
cultural travel trade exhibition, was held in Santiago, Spain in 2007. Starting June 2008,
it will be held in Cologne, Germany, indefinitely.|
THE TEAM
Ramón Álvarez President and Managing Director of Convenco-Incentive Solutions and G.S.A.R. Marketing, he started his carrier in American Express, Madrid, from where he was transferred to Los Angeles office. Later, he was District Sales Manager of National Airlines (later Pan Am) and Regional Director of Peruvian Airlines. At this time he founded and presided the first Regional Chapter of SATO (South America Travel Organization). Based in San Francisco, he was appointed the first Sales Director of Club Med for the USA, assisting to introduce the company into the US market. Ramon Alvarez returned to American Express as staff member of the company’s Travel Division President and put in charge of Special Markets for North and South America, based in the American Express Headquarters in Wall Street. Hired by Iberia Airlines to open and direct its Incentive and Convention Sales Department for the USA, he was principal in the creation of SITE (Society of Incentive Travel Executives), being its first Steering Committee President. From New York he returned to Spain founding Convenco in 1974, a pioneering company in the field of incentive travel and meeting planning. Ramón Alvarez is Past-President of SITE Spain Chapter (Society of Incentives and Travel Executives). He is also a member of IMA (Incentive Marketing Association), MPI (Meeting Professionals International), ASAE and ACTE, and “Past President” of the PATA (Pacific Asia Travel Association) Spain Chapter. Charo Trabado She has a master’s degree in Tourism. Ms. Trabado has been with the Group since 1987. She was in charge of American Airlines (represented by G.S.A.R. Marketing) sales for Spain and Portugal, and has accumulated 18 years of travel and transportation experience with G.S.A.R. Marketing. She is Commercial Director of G.S.A.R. Marketing and directs the sales of all G.S.A.R. Marketing quality oriented shows. Ben Hessler Ben has a college degree in Marketing, as well as a Masters in Business Administration (M.B.A.) from Florida State University. After spending 4 years with Convenco Group, he worked 5 years in the aerospace industry as a Purchasing and Supply Chain Manager in the United States. He is the newest addition to our team, and now serves as the Director of Marketing for all three MITM events as well as Cultour. Patricia Ciruelos Has a degree in Tourism and has been with the group since 1997. She is in charge of exhibitor
registration and logistics of all G.S.A.R. Marketing quality oriented shows. |