COMPANY INFORMATION

G.S.A.R. Marketing is part of Convenco, a group of companies involved in the travel industry since 1974. The Convenco Group has successfully applied its deep and wide international expertise toward an important segment of national and international clients. The key of the Convenco Group success is precisely the understanding of multinational business and the translation of international commercial policies to the reality of the global market place.

Convenco's ways of doing things is based on the company’s leadership and international background. Thanks to this, and the understanding of its international client’s goals and the ability to apply their strategies to the requirements of the local markets to obtain the desired results, Convenco Group has been able to obtain client’s objectives where other travel industry related companies had failed.

The Convenco Group is formed by two companies, Convenco-Incentive Solutions and G.S.A.R. Marketing:

CONVENCO-INCENTIVE SOLUTIONS
A pioneer Incentive Travel House and Events Agency in Spain since 1974, it specializes in offering motivational promotions and/or incentive travel programs. Some of its clients include:

For more details, go to www.convencoincentivesolutions.com

G.S.A.R. MARKETING
Founded in 1981, G.S.A.R. Marketing is a global sales/marketing and communication company specialized in transportation, hospitality, travel and tourism. Internationally, it represents markets and sales for international travel tourism & transportation companies looking to expand market share in Spain, Portugal and Europe.

G.S.A.R. Marketing has successfully represented companies such a Braniff, MGM Grand Air, Tristar, Reno Air, Frontier Airlines, American Airlines (at the time of starting service to Spain), Othon Hotels of Brazil, Hawaiian Pacific Hotels, Hawaii, Saddlebrook Golf and Tennis Resort, Florida, Hawaiian Air, Copa Airlines and Aero California…

G.S.A.R. Marketing Events also promotes and operates Marketing and Sales Seminars, Product Presentations, Workshops and Trade Exhibitions. At the moment G.S.A.R. Marketing organizes three international travel trade shows, with a total of 28 editions Worldwide.

, Meetings and Incentive Travel Market, since 1997, was held in Seville (twice), Vigo-Santiago de Compostela and Marbella in Spain. On board a cruise ship between Barcelona, Spain and Genoa, Italy; in Salerno, Italy; Lisbon, Portugal; Marrakech, Morocco; Prague, Czech Republic; Nice, France; Hammamet, Tunisia; Cologne, Germany and in 2009 in Oviedo, Principality of Asturias, Spain. www.mitmeuromed.com

, Meetings and Incentive Travel Market, which is the unification of the former MITM Latin America and MITMarket, has been held in Guadalajara (twice), Merida and Leon-Guanajuato in Mexico; in Guatemala City, Guatemala; in Varadero, Cuba; in Miami Beach and Orlando (Florida) and 3 times in Las Vegas (Nevada) in the USA; in Quito, Ecuador; in Salvador de Bahia, Brazil, in Cartagena de Indias, Colombia and in 2009 in Havana, Cuba. www.mitmamericas.com

, the world first Global Heritage and Cultural Travel Exhibition, was held in Santiago de Compostela, Spain in 2007, followed by Cologne, Germany and in 2009 in Düsseldorf, Germany. www.cultourfair.com

A total of 3,340 buyers from 42 countries have been hosted by G.S.A.R. Marketing to attend MITM events and over 91,500 business meetings were performed at MITM and CULTOUR shows between these buyers and travel and tourism suppliers from Europe, the Mediterranean, Latin and North America.

G.S.A.R. Marketing goals had been to produce quality oriented travel trade shows. G.S.A.R. Marketing believes that professional travel trade shows are a very valid marketing tool for both buyers and exhibitors for as long as there is a balance between supply –number of exhibitors- and demand –number of buyers-; Buyers are qualified professionals; and trade shows are directed to a specific market, as it is the case with MITM shows, addressed to the business travel market, and now, CULTOUR, directed to heritage and cultural travel.